MAP Policy

Purely Gates Embroidery (PGE) has worked hard to ensure that all (“Dealers”) provide end consumers of Purely Gates Embroidery products with kind of service, knowledge and support necessary to maintain the high level of customer satisfaction developed over the years. PGE has concluded that certain types of advertising can affect our goodwill and is damaging to the standards and reputation that Purely Gates products have achieved. Therefore, PGE is establishing a Minimum Advertised Price (“MAP”) policy.

Objectives:

1. To ensure that our dealer-product relationships are consistent and value based.

2. To maintain the proper positioning of Purely Gates products in the marketplace.

The MAP Policy: Dealers may advertise Purely Gates products at or above the minimum advertised price. The MAP is equal to the MSRP displayed in our website and packaging. For purposes of the MAP Policy “advertising” means any advertising through authorized media. Authorized media consists of newspapers, magazines, catalogs, brochures, direct mail, e-mail, flyers, television, radio, e-commerce, forums and Dealer internet sites or any other method which uses hypertext transfer protocol (“http”) or any internal link to a web based shopping cart is considered advertising for the purposes of this policy.

Advertising that does not mention the MAP or higher price violates the MAP Policy. Any price with a “strike through” treatment is not considered a proper display of the MAP or higher price. Any advertised price, discounts such as coupons, or free accessories resulting in an effective advertised price for Purely Gates products at less than the MAP will constitute a violation of the MAP Policy. A Dealer who advertises bundles of products, which include Purely Gates products, must advertise the price or value of the Purely Gates products at or above the MAP. For example, the advertised bundle should say “includes Purely Gates product, which has a suggested retail price of $XX.00 (or higher)”.

The MAP Policy applies only to the dealer’s advertised prices, not selling prices. Dealers are free to sell Purely Gates Products at whatever price they choose.

Purely Gates Embroidery prohibits Distributors, Dealers, and Customers from selling on Amazon or to unauthorized third party sellers to resell on Amazon. Distributors, Dealers, and Customers who disregard this policy may have purchase orders cancelled or accounts terminated.

PGE will monitor compliance with this policy. PGE may, at its own discretion, stop supplying product to any Dealer found to be in violation of the MAP Policy.

If a Dealer has any questions about whether a planned advertisement complies with this policy please contact Purely Gates at patricia@purelygates.com for guidance.